The magazine Nintendo's D.M was founded in 1989. At first, it was sent to five million members of Game's World for free. And later, it was changed into monthly. It has become the best selling children's books in America, and it owned 6 million readers in 1990. Nintendo`s initiated [counselor system", which is having solo tutoring with the customers via telephone, thus to help them master the keys to the game, improving skills and tastes, in doing so, it greatly improves customers` loyalty.The Unknown Mistaken Ideas of china wholesale jewellery . Hereâ€™s the Answer.
Nintendo D.M. and [Instructor Regulation" are the two major binders to combine customers and the company and the main way to hold the customers` pulse. They provide Nintendo with many valuable market research and analysis of information which are all free of charge. Nintendo has clearly known what kind of games is the most popular and how to make their games better through customer letters and instruction calls. This precious first-hand information can`t be got by the market researches made by those consultants who are hired by other big companies with much money. Many good ideas are from customers when they are designing games. And customers are proud of their information can help them. In fact, Nintendo's product development plans and marketing strategy are almost entirely dependent on the information from the customers.Top 10 Fashion for Valentine's Day
It is the instructors who first discovered that Nintendo games attracts both children and parents. They have found out that many calls are from parents, thus discovering the big potential in adults` market. Since then, Nintendo not only sells products in toy stores, but also in department store, discount store, franchised store of electronic products and so on in order to attract adults.Nintendo products can be seen anywhere, and the [game boys" which is developed for adults also achieves great success. "Carrot and stick." Nintendo launches new models with excellent games. FC machine and "Super Mario Bros," "Game Boy" and "Tetris," SFC machine and the "Super Mario World" are so. Many people by [game boy" because of [Russian cubics", after buying [game boy", in order to best make use of it and then they buy other game cards. As result, they promote each other and the sales increase.
Christmas in 1988, Nintendo and Pepsi launched intensive promotional
activities on TV. The matching sales are about one million U.S. dollars
worth of Nintendo products and 20 million Pepsi cola, which deepen the
young customers` favors who love Pepsi cola for Nintendo products. In
1989, in order to go in line with the promotion of "family fun",
Nintendo cooperated with McDonald's and released the activity of "Super
Mario eats McDonald's", which achieved very obvious success.
Nintendo hold a cross-three metropolis American video games competition which lasted 8 months and again make its game popular. The great sales promotion, such as exhibition and competitions, play an important role for fostering a good and healthy company image, expanding the influence of company and publicizing company.